





I've been meaning to post these a looong time ago but with the cancer charity work I've been doing, and recent fun weddings and juggling family life as well - my schedule seems to simmer down a bit for this month. Please enjoy these for now. Aren't they sooo cute - Adriana and hubby. =)
In the meantime, I also have a great article to share...please read on. You can
find the full article at http://www.professionalchildphotographer.com/information/.
WHAT IS CUSTOM PHOTOGRAPHY?
The photographic art you choose to place on your wall is ultimately the result of the vision of the photographer. This vision, coupled with what you wear to your session, the environment, the lighting, even the mood the subjects are in at the time of photographing creates the work that you will want to proudly display on your walls forevermore.
Your first step in the process is more about determining who you are, who your family is and then seeking a photographer that reflects your style. For instance let’s say your family is extremely outdoorsy and loves playing on the beach. You start determining what style you like, browse through photography website portfolios and determine if any of the styles exhibited there would be a good fit with your life and family style. You have already determined that you should probably seek out a beach type photographer (that is if you live near a beach) and then begin narrowing the field down a bit.
Finally after a bit of internet research, you have narrowed it down to two photographers who do what seems like solid work, the sort of outdoor beach look you desire. It is now time to ask yourself: Do you like photographer A’s style over photographer B’s style? Is it because the people in the images of A’s style are having a great time and it seems very caught up in the moment vs. B photographer more posed, looking in the camera images? If this is a case, you probably like LIFESTYLE photography or perhaps even take it a step further and define your desired style as a PHOTOJOURNALISTIC photography style. The photographer you probably should choose is photographer A because their style is very similar to the style you desire.
What custom photography ultimately is all about is choice and experience (as in THE experience). Custom photography is about finding someone who will photograph your family, give you devoted 1:1 attention without worry of the next ‘in line’ or the feeling of a crowded portrait studio. A custom photographer will typically show you a fairly extensive gallery culled to only show the good images that meet the photographers’ creative sensibilities. Often the images are fully edited images-color corrected with blemishes and undereye circles removed. Custom photographers are also known as boutique studios, offering a range of products and unparalleled service. Think Lexus vs. Hyundai, think Nordstrom vs. WalMart.
Custom photography should have you, the client and your experience in mind.
Why Does Custom Photography Cost More?
Digital technology is brilliant. The digital revolution has brought amazing flexibility and amazing amounts of control for the photographer, the hobbyist, the professional, the amateur. With flexibility comes a price though. Camera equipment is still considerably more expensive when you factor in its’ lifespan, the need for additional resources for processing those images, the time it takes to get a usable image and the effort that goes into all of this.
Even though you pay $1.99 for a print at your local drugstore and paying for film is pretty much a thing of the past (although you still pay for memory) you may be wondering why you may pay upwards of $40, 50, 70, 90 for a custom photography print. Some photographers hear this statement every once in awhile:
"How in the world can you charge $60 for an 8×10 if it costs me less than $2 to print at the local drug store?"
The answer is multifaceted and has a lot to do with the time, aforementioned equipment costs, artistic vision and reputation of the photographer, expertise and the usual costs of running a legitimate business.
TIME of the CUSTOM PHOTOGRAPHER:
Approaching it from a time standpoint, for instance let’s imagine if you will that you have hired a photographer who has work that you love and that is travelling an hour to your on location session. TIme break down:
• session prep time (30 mins - 1 hour, includes equipment and back up equipment checks + vehicle checks)
• one hour travel time TO session
• 15-30 minutes prep time at client’s home
• 90 minutes-2 hours with client photographing subject
• one hour travel time FROM session
• 30-45 minutes uploading time from digital cards from camera to computer
• 30-45 minutes time spent backing up the original images
• 2-5 hours editing time to present you with a diverse gallery of edited images
• 1 hour prep time getting ready for ordering
• 2-3 hours time with client for ordering images
• 1 hour sorting through and checking order
• 30 minutes-1 hour prep time for delivery
• 30 minutes-1 hour getting order shipped
• any additional phone time or time needed for add on ordering, shipment issues, quality issues
As you can see, average client time for a session ranges from just under 13 hours to 19 hours dependent on the photographer’s level of service. This is time dedicated only to your session. When the photographer charges $150-$300 for the photo shoot you are not just paying for the two hours of session time, you are paying the photographer for 12-19 hours complete time for your session.
COSTS of the CUSTOM PHOTOGRAPHER:
Regarding equipment costs, a good quality professional camera with a selection of good optical quality lenses and digital storage mediums and computer set up can run from $10,000-$30,000 costs dependent on the photographer. Even though you can purchase a really good quality digital SLR for about $2100 there are still other costs related to photography. A good lens for portrait photography can run up $900 to $2500. A dependable computer system with software loaded for business and creative usage can run $2500 to $8000 dependent on the photographer.
...You can read the full article at http://www.professionalchildphotographer.com/information/.
Tuesday, October 7, 2008
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